100% Natural Skin Care Products
After years of trying skincare products with a multitude of ingredients that couldn’t live up to their claims, Briarcliff resident Nurit Praeger decided to take matters into her own hands, creating Nurit’s Naturals, a complete line of organic skincare products with an emphasis on simplicity.
Through word of mouth and tireless research and testing, Praeger determined that with just a few of the most beneficial ingredients, you can obtain the most effective results. “Although not as well known as some of my other ingredients (coconut oil and grape seed oil), emu oil, which is found in my serum, is the most penetrating oil out there. It doesn’t just sit on the skin; it’s deeply and completely absorbed,” says Praeger.
A self-described minimalist, Praeger’s simplistic take on a beauty regimen is just what the doctor ordered for today’s hectic lifestyle. Her recommended regimen consists of a moisturizing cleanser containing jojoba oil, grape seed oil and geranium extract, which gently removes makeup without stripping essential oils, leaving skin refreshed and glowing; a hydrating toner that minimizes pores and increases the skin’s clarity with the help of nature’s own jojoba and sweet orange oil; and, lastly, her lush and nourishing coconut oil serum which is quickly becoming a bestseller.
“Skincare seemed a natural next step for our family’s business,” says Praeger. “My husband, Peter, founded Dr. Praeger’s Sensible Foods nearly twenty years ago. He was always concerned with the prevalence of chemicals in practically everything on the market. He imparted his wisdom on the subject to me and was very excited about this segue into the natural skincare business. ”
Unfortunately, Dr. Praeger never saw his wife’s products make it into stores, recently losing his fifteen-year battle with prostate cancer. “I know Peter is looking down with pride and that brings a smile to my face…my moisturized and glowing face!” Praeger exclaims.